Assess the website
Check clarity, mobile contact paths, trust evidence, service information, and basic functionality.
FREE RESOURCE · FOR FREELANCERS & AGENCIES
Spot the gaps.
Plan a better
client website.
Get the 21-Point Home-Service Website Audit Kit to assess a prospect’s website, prioritize improvements, and prepare a clearer client conversation.
For projects involving HVAC, plumbing, roofing, landscaping, and other home-service businesses.
A LOOK INSIDE THE SCORECARD
01 Can visitors identify the service and service area?
02 Does the phone link work on mobile?
03 Are credentials and customer evidence verifiable?
Mark each check: Pass / Needs work / Not applicable. Record evidence, then select three priorities.
ONE RESOURCE. A REUSABLE PROCESS.
From scattered observations to a useful project brief.
Choose the priorities
Record specific problems and select improvements that fit the business, budget, and access available.
Prepare the conversation
Use the discovery brief to discuss scope, permissions, content, and realistic next steps with the owner.
Before you subscribe
Do I need Home Service Agency Studio?
No. The kit is tool-independent. It does not include that software or require a purchase.
Is this for business owners?
Owners can use the checks, but this edition is written for freelancers and agencies evaluating client website projects.
What format will I receive?
A browser-readable audit kit that you can print or save as PDF, with checkboxes and worksheets. Related emails may include software recommendations.
Will these checks guarantee more calls or search rankings?
No. They help organize an audit. Outcomes depend on the website, implementation, traffic, market, and other factors.